francesco marascia

business consultant - digital marketing strategist 

Copyright @ Francesco Marascia. All rights reserved
Member of:

I have accumulated over 10 years of experience developing businesses and marketing strategies for different industries across Canada and South America; specializing in product research and development, competitor analysis, market segmentation, project management, product launching and digital technologies (CRM, Web, SEO, SEM, Lead Generation, Social Media, E-Commerce and Analytics).

Through my career, I have had the opportunity to work with some tools and methodologies that have helped me to develop the strategies needed to provide the solution my clients were looking for.

Amongst of the tools and methodologies I have used, I could mention:

Value Chain Analysis

Strategy canvas analysis

Porter's 5 forces analysis

PEST analysis

The 3 C's of marketing

The 4 P's of marketing

SWOT analysis


There are hundreds of tools to help you identify what needs to be done in order to achieve the changes you are expecting.

Some of them, were originally created to improve or solve a specific situation, such as, marketing, process improvements, strategy or change management.

​Remember that there is not right or wrong strategy when choosing these tools. What really matters is to understand the implications and the benefits of using them.

The lessons learned when using these tools can be transferred amongst industries and departments within an organization.